Build it yourself
Just the Template
$0
- Type-specific Mission Brief
- Copy-ready AI instructions
- Upgrade when you want
Backline / automation for DIY operators
Your whole operation, running while you sleep.
Backline installs an AI system that handles your bookings, outreach, admin, and content — built specifically for DIY venues, bands, distros, and studios.
Monday 09:00
The weekly digest
Routine work handled.
Exceptions flagged.
✓ Booking replies queued
✓ Three promo posts scheduled
! Two owner decisions waiting
Who this is for
The people doing it all themselves.
01
House venues
Booking replies, ticket links, and every-show promotion without a group chat spiral.
02
Bands + merch ops
Keep pitches, stock, routing, and posts moving while you’re on the road.
03
Zine distros
Orders, restocks, wholesale follow-up, and the titles people keep asking for.
04
Tattoo studios
Route inquiries, book consultations, remind clients, and make posting the work routine.
05
Indie labels
Keep releases, artist updates, licensing leads, and campaign calendars in one operating rhythm.
How it works
01
Fill out a 5-minute intake form
Tell us what is stuck, what kind of operation you run, and what you want off your plate.
02
We configure your AI system and hand you the controls
You get a concrete Mission Brief, default automations, and the rules for when to flag you.
03
It runs. You check a weekly digest.
The routine moves. You only step in for decisions that actually need an owner.
What you get
A system with a spine.
Mission Brief
A plain-language operating document built from your actual intake — not generic productivity theater.
Decision rules
Spending, legal language, pricing, and press get flagged before anything moves.
A weekly reality check
What ran, what needs your eyes, and what deserves a decision this week.
Pricing
Pick your level of hands-on.
No bloated agency retainers. Just the operating system you need.